Active Tourism for everyone
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Challenge
Wikiloc Active Routes offers the possibility of doing alternative activities throughout the region, facilitating the discovery of new tourist attractions in the area.
Solution
The technology consists of a web platform, featuring content and a social networking community; this community helps inform potential visitors about the region and gives them a more comprehensive overview of the destinations.
Through the platform, visitors can download different GPS routes in the area, giving visitors the ability to explore the area on their own time and opening up the market for tourism in the area. Moreover, the Wikiloc service helps visitors explore the area’s natural beauty, giving active visitors more information about leisure activities in the area. Because the tool is based on new Internet technologies, it fosters outreach to regional , nationally or international audiences throughout the year.
Wikiloc Active Routes is an evolution of the touristic component of wikiloc.com, a web portal where a community of thousands of users worldwide share outdoor trails. Founded in Girona (Spain) in 2006, Wikiloc won a prize from Google for its technology and an award from National Geographic and Ashoka Changemaker's. It's been translated to 16 languages, has 3,000,000 page-views per month and users upload 8,000 new routes every month. The routes appear in the default layer of Google Earth, Google's flagship product. Wikiloc.com is a tool that provides direct visibility to entities willing to promote their own area of Active Routes to an international audience.
Results
Our service has increased the number of visitors interested in active tourism and has generated new sustainable economic movement and growth.